![]() For details, see Using social media icons. Social media icons can be used when linking to an official social media account or when promoting it. Details on using the logos are covered in the terms and conditions of the agreement.įor more information, see the technical specifications for partnering. When Government of Canada communications products are part of a formal partnering or sponsorship arrangement with external organizations, the logo of each organization can be displayed. ![]() For more information, see Rules on the use of logos. In each instance, a Treasury Board submission is required. replace a department’s official symbols.add an identifying symbol to a department’s corporate identity.This section explains how to create and use logos and symbols other than the official symbols of the Government of Canada. Creating and using other symbols and logos Article 6ter of the Paris Convention for the Protection of Industrial Propertyįor more details, see Legal protection of the official symbols of the Government of Canada.Trademarks Act, subsection 9(1) (Prohibited marks).The official symbols, including all design and colour variations, are legally protected against unauthorized use in Canada and abroad under: The 2 versions of the animated Canada wordmark To obtain a copy of the digital master file of the animated Canada wordmark, contact your department’s FIP coordinator.įigure 4. Both have unique benefits, and deciding which is suitable for your company can be challenging. in white type with the FIP red flag symbol on a black background (recommended for large scale formats, such as television and cinema advertising)įor details on how and when to use the animated wordmark, see Video ads and Videos. on Jin Category Logo Tips and Advice 6 views When branding your business, one of the most important decisions you’ll make is whether to use a logo or a wordmark.In black type with the FIP red flag symbol on a white background When used, the animated wordmark must always appear in its static form as the final image and must be either: The animated version of the Canada wordmark may be used in certain government communications products, for example, videos. The left bar of the symbol starts at one half of “x” to the right of the letter “d.” Animated Canada wordmark The top of the symbol is at the cap height line. ![]() The bottom of the symbol is one quarter of “x” above the last “a” in “Canada.” The exact position of the flag symbol in the wordmark is based on the width of one of the bars in the symbol. The flag symbol is located above the last “a” in the wordmark. ![]() The bottom serif on the “d” starts at the baseline and slopes up to the right at an 8-degree angle. The top serif on the “d” slopes up from left to right at a 3‑degree angle, ending at the cap height line. The 4 dashed lines indicate the following (starting from the bottom, moving up): In the wordmark, thinner lines of the original typeface have been thickened. (Nike did just that with their infamous “swoosh” while their traditional logo is their name combined with the swoosh image, their clothing is often branded with just the swoosh – and is instantly recognized.The Canada wordmark uses a modified version of Baskerville. The combination also allows for easy rebranding – your company name, for example, combined with an image (abstract or otherwise) will be associated as one, so that eventually your customers will only see the symbol and still immediately think of your brand. With both symbols and letters at your disposal, you can use your logo to craft a clear brand message that sticks. (We’ll talk more about some of these other logo types below.) The name is pretty self-explanatory, but combination logos incorporate – combine – both images and words into their design.Ĭombination mark logos include any combination of images and words that you choose you can pair a letterform with a mascot, a monogram with an abstract image – whichever combination speaks to you the most.
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